Current Issue

Vol. 10 (2017): KBJ VOLUME 10 2017

Impact of Capital Structure on Financial Performance of Textile Sector in Pakistan

By: AttaUllah, Muhammad Kashif, SaifUllah View

The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones

By: Kamran Khan, Dr. Irfan Hameed View

Credit Obtaining Challenges Faced by Micro and Small and Medium Enterprises SMEs

By: Samiuddin Shaikh, Aisha Bashir Shah, Fawad Ashraf  View

To Evaluate the Important Factor for Achieving Team Effectiveness in the Small Projects: An Analytical Hierarchical Process Approach

By: Muhammad Masood Mir, Mehran Tunio, Faakhir Husnain View

A Preliminary Investigation of the Effects of Servicescape on Consumers’ Loyalty Intentions

By: Syed Karamatullah Hussainy, Umair Tariq, Eesar Khan View

The Impact of Emotional Branding in Customer Buying Behavior in Soft Drink Beverage Industry of Pakistan

Hadiqa Riaz, Hassaan Ahmed, Dr. Saima Akhter, Mudassir Hussain View

Factors That Affect Brand Loyalty: A Study of Mobile Phone Industry of Pakistan

Muhammad Tabish, Syed Furqan Hussain, Saher Afshan View


Published: 2017-12-25
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“KASBIT Business Journal focuses in the area of business studies and social sciences. We encourage researchers to explore theories that are useful for the contemporary business environment.”

KASBIT Business Journal (KBJ) is an Open Access Journal. It was launched in the year 2008 with the ISSN: 1994-1609 (Print), 2072-8018 (Online). KBJ inspires to promote quality research publications in the area of business and related knowledge basis. We expect authors and researchers to show highest degree of intellectual integrity and their research submissions are expected not to be published anywhere else other than KBJ. We also expect scholars and researchers who use the research contributions published in KBJ to give due acknowledgement to the authors through clearly identifying the citation of researchers in their future researches conducted by them.

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