The Impact of Emotional Branding in Customer Buying Behavior in Soft Drink Beverage Industry of Pakistan. KASBIT Business Journal, [S. l.], v. 10, n. 2, p. 131–150, 2017. Disponível em: https://www.kasbitoric.com/index.php/kbj/article/view/106.. Acesso em: 5 mar. 2026.