Omnichannel Customer Experience in the context of Omnichannel Shopping Value: The Moderating Role of Omnichannel Intensity (A Focus on Fashion Retail in Pakistan). KASBIT Business Journal, [S. l.], v. 14, n. 1, p. 84–106, 2021. Disponível em: https://www.kasbitoric.com/index.php/kbj/article/view/149. Acesso em: 20 apr. 2026.