Brand Specific Leadership and Employee Brand Building Behavior: Mediating role of Internal Branding Mechanisms . KASBIT Business Journal, [S. l.], v. 15, n. 3, p. 60–73, 2022. DOI: 10.54219/kbj.v15i3.282. Disponível em: https://www.kasbitoric.com/index.php/kbj/article/view/282. Acesso em: 25 jun. 2026.