Perceived control and behavioral intents: unravelling their influence on willingness to pay, purchase intentions and prices paid across genders under a PWYW setting. KASBIT Business Journal, [S. l.], v. 18, n. 4, p. 36–56, 2026. DOI: 10.54219/krhevs31. Disponível em: https://www.kasbitoric.com/index.php/kbj/article/view/477. Acesso em: 19 may. 2026.