It’s Not Just a Brand Name: the Impact of Language on Consumer Attitude and Behavior Ernest Cyril de Run1, Teh Chin Yee2 and Muhammad Khalique. KASBIT Business Journal, [S. l.], v. 4, n. 1, p. 104–115, 2021. Disponível em: https://www.kasbitoric.com/index.php/kbj/article/view/48.. Acesso em: 5 mar. 2026.