“It’s Not Just a Brand Name: the Impact of Language on Consumer Attitude and Behavior Ernest Cyril de Run1, Teh Chin Yee2 and Muhammad Khalique” (2021) KASBIT Business Journal, 4(1), pp. 104–115. Available at: https://www.kasbitoric.com/index.php/kbj/article/view/48 (Accessed: 5 March 2026).