“Omnichannel Customer Experience in the context of Omnichannel Shopping Value: The Moderating Role of Omnichannel Intensity (A Focus on Fashion Retail in Pakistan)”, KBJ, vol. 14, no. 1, pp. 84–106, Mar. 2021, Accessed: Mar. 05, 2026. [Online]. Available: https://www.kasbitoric.com/index.php/kbj/article/view/149