“It’s Not Just a Brand Name: the Impact of Language on Consumer Attitude and Behavior Ernest Cyril de Run1, Teh Chin Yee2 and Muhammad Khalique”, KBJ, vol. 4, no. 1, pp. 104–115, Sep. 2021, Accessed: Mar. 05, 2026. [Online]. Available: https://www.kasbitoric.com/index.php/kbj/article/view/48