Adeeba Khan Afridi, and Muhammad Sharif. “How Emotions Influence Ethical Consumption Behavior: A Quantitative Study of Pakistani Consumers”. KASBIT Business Journal 15, no. 3 (October 6, 2022): 24–39. Accessed December 5, 2024. https://www.kasbitoric.com/index.php/kbj/article/view/256.