It’s Not Just a Brand Name: the Impact of Language on Consumer Attitude and Behavior Ernest Cyril de Run1, Teh Chin Yee2 and Muhammad Khalique. KBJ [Internet]. 2021 Sep. 27 [cited 2026 Mar. 5];4(1):104-15. Available from: https://www.kasbitoric.com/index.php/kbj/article/view/48