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  1. Home /
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  3. Vol. 10 No. 2 (2017): Volume 10 Issue 2

Vol. 10 No. 2 (2017): Volume 10 Issue 2

Published: 31-12-2017

Articles

  • Impact of Capital Structure on Financial Performance of Textile Sector in Pakistan

    Atta Ullah, Muhammad Kashif, Saif Ullah
    1-20
    • PDF
  • The Impact of Emotional Branding in Customer Buying Behavior in Soft Drink Beverage Industry of Pakistan

    Hadiqa Riaz, Hassaan Ahmed, Dr. Saima Akhter, Mudassir Hussain
    131-150
  • The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones

    Kamran Khan, Dr. Irfan Hameed
    21-56
    • PDF
  • Credit Obtaining Challenges Faced by Micro and Small and Medium Enterprises SMEs

    Samiuddin Shaikh, Aisha Bashir Shah, Fawad Ashraf
    57-80
    • PDF
  • To Evaluate the Important Factor for Achieving Team Effectiveness in the Small Projects: An Analytical Hierarchical Process Approach

    Muhammad Masood Mir, Mehran Tunio, Faakhir Husnain
    81-100
    • PDF
  • A Preliminary Investigation of the Effects of Servicescape on Consumers’ Loyalty Intentions

    Syed Karamatullah Hussainy, Umair Tariq, Eesar Khan
    101-130
    • PDF
  • Factors That Affect Brand Loyalty: A Study of Mobile Phone Industry of Pakistan

    Muhammad Tabish, Syed Furqan Hussain, Saher Afshan
    151-170
    • PDF

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